Establishing a geographic area for consistent mailings is known as what?

The concept of a "farm area" refers to a specific geographic location that a real estate agent or broker chooses to focus their marketing efforts on. This area is typically characterized by a consistent strategy of sending out mailings, such as newsletters, postcards, and other promotional materials, aimed at engaging the residents within that defined region. The goal of establishing a farm area is to build recognition and rapport with potential clients in that locality, which can lead to increased business opportunities and referrals.

In contrast, a target market encompasses a broader demographic segment that an agent aims to reach, which may include various geographic locations and different types of clients. A market segment divides the overall market into smaller groups based on specific characteristics, while neighborhood focus could refer to a similar concept but does not have the same established connotation in real estate marketing strategy as “farm area.” Hence, selecting "farm area" accurately represents the practice of designating a specific location for ongoing marketing efforts.