What activity should be conducted during a listing presentation at the seller's home?

Viewing the entire home, including the garage and exterior, during a listing presentation is essential for several reasons. This activity allows the real estate professional to gain a comprehensive understanding of the property, which is crucial when formulating a marketing strategy and determining an appropriate listing price. By evaluating all aspects of the home, including areas that might typically be overlooked, the agent can identify unique features or potential improvements that could add value.

Additionally, seeing the property firsthand enables the agent to provide more informed feedback to the seller regarding staging, repairs, or improvements that may enhance the home's appeal to potential buyers. Engaging in this thorough walkthrough establishes trust and demonstrates professionalism, showing the seller that the agent is genuinely interested in the property and committed to achieving the best possible outcome for the sale. This approach also sets the groundwork for an open dialogue about the selling process and the seller's expectations.