What is a key characteristic of a traditional brokerage?

A key characteristic of a traditional brokerage is the provision of comprehensive support services. Traditional brokerages typically offer a range of resources to their agents, which may include administrative support, marketing assistance, training programs, and access to legal advice. This holistic support helps agents focus on their sales activities by minimizing the administrative burdens and empowering them with knowledge and tools to succeed in the competitive real estate market.

In contrast, brokerages that focus primarily on technology might emphasize using digital platforms and tools for efficiency but may not provide the same level of personal support. Similarly, while independent contractor agents are common in both traditional and non-traditional brokerages, this characteristic does not uniquely define a traditional brokerage. Lastly, specialization in virtual sales denotes a modern approach to real estate that contrasts with the conventional methods often used by traditional brokerages.