What is push marketing in the context of real estate?

In the context of real estate, push marketing refers to proactive strategies employed to reach potential clients directly, often through traditional marketing methods. This encompasses activities such as advertising in print media, conducting open houses, making cold calls, and mailing brochures—all designed to promote properties or services to a specific audience.

In this approach, real estate professionals take the initiative to "push" their message or offerings out to potential clients rather than waiting for clients to come to them. This contrasts with pull marketing, where the focus is on creating content or other measures intended to attract clients organically, such as through searches or referrals.

Understanding push marketing is crucial for real estate professionals as it highlights the importance of actively engaging with potential buyers and sellers, which is essential in a competitive market.