What must all licensees do in any relationship?

The requirement for all licensees to deal honestly and fairly, account for all funds, and disclose known facts is a fundamental principle of real estate practice in Florida. This principle is rooted in the need to maintain ethical standards and trust in the real estate transaction process.

When licensees engage with clients and customers, they have a duty to provide truthful information and act in a manner that is fair to all parties involved. This fosters a level of trust that is essential in real estate dealings, which can often be complex and involve significant financial commitments.

In addition, accounting for all funds ensures transparency in financial transactions, helping to build credibility and avoid potential disputes. Disclosing known facts is crucial because it allows both buyers and sellers to make informed decisions, promoting fairness in the transaction. This obligation is an essential part of a licensee's responsibilities, aligning with the regulations set forth by the Florida Real Estate Commission.

The other options do not accurately reflect these ethical obligations and standards. For instance, maximizing profits for a broker might imply prioritizing financial gain over ethical considerations, which does not align with the principle of honesty and fairness. A casual relationship with clients could undermine the professionalism required in real estate transactions. Promoting only the seller's interests neglects the duty to