What should be included in a listing presentation appointment?

A listing presentation appointment should include the listing presentation manual and support materials because these resources provide valuable information that helps to convey the agent's expertise and the benefits of working with them. The listing presentation manual typically includes details about the agent's marketing strategies, pricing analysis, comparable sales in the area, and a comprehensive plan for how the property will be marketed and sold. This thorough approach not only informs the potential client about the agent's qualifications and strategies but also establishes credibility and builds trust.

Including such materials shows that the agent has prepared thoroughly for the appointment and is dedicated to achieving the best outcome for the client. Other options, like providing only personal business cards, a verbal summary of past sales, or just the seller's information, lack the depth and organization necessary for an effective and persuasive presentation.