What should be the agent's strategy when competing for the attention of buyers?

The most effective strategy for an agent competing for the attention of buyers involves highlighting qualifications to establish credibility. Demonstrating expertise, experience, and knowledge in the real estate market helps build trust with potential clients. When buyers feel confident in an agent's abilities and credentials, they are more likely to engage with that agent when considering purchases or investments. This trust can significantly influence the decision-making process, making it imperative for agents to showcase their qualifications, such as certifications, successful transactions, and any relevant specialties they may have.

In contrast, sending frequent emails without a clear purpose or engaging content can lead to a negative perception, as it may be seen as spammy or overwhelming. Focusing only on high-end properties could alienate a broader range of buyers who may be interested in other types of homes. Similarly, limiting communication to once a month significantly diminishes an agent's visibility and responsiveness in a fast-paced market where timely interaction and persistent engagement are essential for capturing buyers' attention.