When advertising, what must sales associates include in their advertisements?

When advertising, sales associates are required to include the licensed name of the brokerage firm. This requirement ensures that all advertisements clearly identify the brokerage under which the sales associate is operating, maintaining transparency and accountability in real estate transactions. By including the brokerage’s name, it protects consumers and helps establish trust, as customers can easily identify the firm responsible for the services being offered. This practice also aligns with Florida real estate laws that mandate proper representation in all marketing materials.

The involvement of the brokerage name in advertisements reinforces the importance of the firm's reputation and compliance with regulatory standards while providing a clear point of contact for clients seeking services. Thus, a sales associate's advertisement serves to enhance brand recognition of the brokerage while also adhering to legal advertising requirements within the real estate industry.