Why might experienced licensees be resistant to change?

Experienced licensees might be resistant to change primarily due to their past success with established methods. When individuals have built their careers and achieved significant success using specific strategies, they often develop a strong attachment to those methods. This reliance on proven techniques can create a sense of security, fostering resistance when new approaches are introduced. Experienced professionals may believe that their traditional practices are effective and might view change as a potential threat to their success or stability.

In contrast, the other options focus on aspects that generally encourage change rather than resistance. The desire for more professional challenges might motivate some to seek out innovative methods, while the need for additional training can reflect an openness to learning and adapting. An interest in new markets often aligns with a willingness to embrace change to capitalize on emerging opportunities. However, for those with established success, the familiarity of their methods often outweighs the appeal of change.